ADI is assembling since 1956 designers, companies, researchers, teachers, critics, journalists around the design subjects: consumption, recycle, education. It’s protagonist of Industrial Design development, as a cultural and economical fact. Its purpose is to promote and help to make effective – with non profit purpose – the most appropriate conditions to design goods and services, trough cultural discussion, actions toward the institutions, services supply.

For ADI Design is a culturally aware way to project, a connection between the individual and social demand and the production offer. Design is a system linking producers and users, taking care of research, innovation, engineering, to make goods and services functional, socially worth and culturally valuable. Sanlorenzo is building always different and customized motoryachts, according to each owner’s requirement since 1958. Their lines over the trends, in which high skilled craftsmen since generations combine an extreme care for details with the use of valuable materials, “sailed” through over half a century piloted by a natural vocation for design, that since ever made the difference with other international boat builders. Particularly, during the last seven years, since Massimo Perotti acquired the company, this vocation has become a trademark, a strictly tightened imprinting to the brand and to every single yacht built.

Sanlorenzo’s Design vocation was awarded by the Italian Innovation Award, delivered last June by Mr Giorgio Napolitano, President of the Italian Republic, for the SL104 Interior Design, conceived by Dordoni Architetti of Milan.

The Italian Award for Innovation, aiming to add values to the innovative capabilities of companies, universities, public administration, agencies, or single individuals, is destined to the Design world by indication of ADI (Industrial Design Association), which reports the works published in the latest issue of the Annual ADI Design Index.

For the role internationally played by the Italian yachting industry, for the quality, and the innovation capability of the Italian boatyards, leading the production of luxury yachts, ADI chose a particularly coherent project that talks about Design and “Made in Italy”. Motoryacht SL104 interiors, built by Sanlorenzo, recall the home landscape with the use of self-standing and serial furniture and the layout conception, and strengthen the relationship between Design and yachting industry.

At the last Genoa Boat Show Sanlorenzo celebrated its design vocation with five Italian leading furniture companies – Artemide, Boffi, B&B Italia, Living Divani, Roda, all suppliers of first quality Design pieces to furnish the boatyard motoryachts – the research, avant-garde, courage, experiment, and elegance spirit that they share in a special evening lit by fireworks, when the sea, the yachts, and the Interior Design were protagonists, to talk about quality, creativity and innovation at 360°. It was a “grand premiere” of a new way to co-operate, to experiment, and to communicate in a multi-disciplinary system, where different technologies are combined to reach the picks of a quality that only Italian Design and Italian Boating Industry can achieve.

 

Tags: ADI, Italian Industrial Design Association, Sanlorenzo